Since I was about 11 or 12 years old I knew I wanted to own a business. I saw it as the only way to get a Lamborghini, which was my favorite car around that time. Here I am, 15 years and probably 7 business ideas later, and I’ve started making my first quantifiable monthly revenue from the internet.

I wrote this first post about this journey a little while ago, but I want to expand on it and share my story so you can know the possibilities of the internet and what it means for your finances going forward.

In my last post I talked about:

1. How creating a killer product basically means changing one unique thing the market wants

2. Marketing your product day one and only focusing on sales over everything to prove the business idea makes money

I want to expand on this and talk about how I started this business with less than $2k and how anyone can access this income stream with their own business (I even have more ideas on other products to sell and can scale this system further).

It Doesn’t Take A Lot To Start, But You Have To Do This

Most people overcomplicate business. I know I did when I was younger as well. For some reason, this time was different. I just was tired of losing.

When you’re tired of losing, you want more guarantees of success before you dump your life and finances into something. I learned this from trading crypto and stocks. You don’t dump your life savings into a crypto unless it’s proving that the trend is up and remains up long term.

Similarly, you don’t dump your life savings into a business unless you can prove that you have sales, that people want this, and that you can iterate to make it better with more value.

Sales are the only thing you need to focus on in the beginning. Not a legal structure. Not an accountant. Not business cards or a flashy website. Just making sure people want to buy what you’re selling atleast a couple times. I’ve sold over 150 pairs of sunglasses and I am confident that my product is desired by consumers now.

Most people don’t have $100,000+ to throw at a new business. Most people can start with a few thousand, which is why prioritizing sales is so important. You avoid wasted time, you iterate on your product quick, and you realize the key messaging that your consumers need to hear to purchase.

I started with about $2k over a few months to test some products, buy minor equipment, setup a bare TikTok and Shopify store, and order my first batch of inventory, boxes, and packing materials.

$2k and some good hard work grinding content and finding those first few sales is all it took to allow validation of the product, which is all you need in the beginning. Sales, sales, sales. After your first sales, then you can think about the other “busy” work like legal structures, website optimization, and improving the product. Most people do this backwards and they get so busy on unimportant stuff at this stage when all they need to do is sell product and fulfill orders as quick as possible.

How I Am Going To Expand My Current Products & Drive More Revenue

So I’ve made some sales. We have one killer product and it’s not even that good yet. How can I improve the business to increase revenue and scale this thing? To be honest, $10k in revenue is great, but I can’t retire off of that. I want to target $10k a month and then $100k per month, and in order for that to happen we have to build more revenue potential into the business.

1. More products servicing the ideal customer (but not too many to overwhelm them)

2. Making each killer product better with more value and charging more revenue based on what customers provide as feedback

3. Adding more layers with additional versions of the same company

There’s basically two ways you can look at this. You can have a company that makes a type of product or you can have a company that targets a customer journey. For example, you could make deodorant and that’s it. Just the best deodorant for your ideal customer. Or you could make the best self care brand for a type of customer on a specific journey like men interested in natural grooming.

Probably, you should start with the first option and move to the second. So I sell a pair of sunglasses with a unique selling point that only I sell. I could become a sunglasses company and make a ton of other sunglasses. What I will actually do is become a customer journey company and sell all the products that someone will use around the same niche as my sunglasses. For example, if I had a fishing company and made the best sunglasses possible for fishing, then I can sell the best windbreaker and the best fly rod and so on.

Your ideal target should be one killer product, then 2-3 more products that also solve a problem really well. At this point you can make 25 to 100 sales a day and make a million dollar company.

As you develop these products, you’re sort of going to not meet all the needs at the beginning due to limited capital for investment and lack of customer desires knowledge in your product line. As you sell, you want to also improve. Right now, I have one core product, I have two new products being developed and tested, and after I receive those for my brand, I will then work on making my first core product better.

This will allow for revenue to increase because my existing customers will get two new amazing products to look into, the value of my products are increasing, I will charge more, and revenue will increase building this positive feedback loop.

And this is just for one company. Imagine if you had a company that owned multiple of these companies and rolled them up.

Why You Should Take This Seriously & How You Can Start

“So you’re saying we should start a business…what about crypto and stocks??”

I think you should have something in your back pocket generating revenue even if it’s only $1k per month. I love trading and buying crypto and stocks, but there are big periods where these investments are either not profitable or growing so you can’t do anything with them anyways.

I always think back to “what if I made $1M in crypto this year”…..

Most people would not be able to retire because they have too much debt, spend too much, and would need to keep the money invested for retirement. The worst thing would be to have 7 figures and still have to go to your 9-5.

If all you had to do was find some cool product that you love and makes sense to you and then make silly TikTok videos on it, would you do that? I think it’s a no brainer. You don’t even need your own product technically if you just affiliate sell other people’s products like mine.

It took me 3 months to make my first sale and the next 3 months I made 200 sales. This is an exponential thing. If you’re interested in crypto and making life changing wealth, consider this as well.

The current challenges I am facing in this venture is getting suppliers to make product with the exact specifications we need, and getting it done now, and selling as much product as humanly possible.

I’ll keep you up to date on this journey as we get new products, navigate challenges, and grow the revenue. We’re aiming for 25 sales per day on average and currently we do about 2 a day so there’s lots of growth to do.

If I am starting this business, then you can to. I am nobody special. Just stay focused on the only things that matter: GOOD PRODUCTS AND MAKING SALES.

Thanks,

Dawson

P.S here’s some stats for you

We started the biz in April. So far these are our numbers:

Revenue = $10,107

Gross Profit = $4,461

Average Margin = 44.14%

Avg Cost to Ship = $8.41

We’re aiming to make our margin increase to 60% or more through the end of the year with new products and higher costs due to adding more value.